Social Media

Talent shifts is a cross-platform campaign that highlights movers and shakers within the sports industry. The goal of the initiative is to drive industry professionals to Hashtag Sports’ website to learn more about the brand.

Website work on this weekly task included researching who was moving jobs, and where as well as writing and publishing in accordance with SEO.

Once published, I’d push one “talent shift” per day with the ultimate goal of receiving engagement from the highlighted individual and driving clicks.

#WallpaperWednesday was one of the social promotions I ideated and implemented. The goal of the campaign was to engage with members of the creative side of the sports industry (graphic designers, photographers, videographers, etc.) Hashtag Sports has aspirations of growing into this market -- this campaign serves as the groundwork for building more relationships with those individuals.

Wallpaper Wednesday has become a fixture in the sports industry, with properties and brands flocking to social every week to show off their new wallpapers. Due to the high volume, there’s enough content to run the initiative every week

A little shout out goes a long way in building successful relationships and establishing positive brand imaging.

#TikTokTuesday was a campaign ideated and implemented around the rise of TikTok. The ongoing pandemic shifted how people consumed content, pushing the short form, UGC-centric platform into greater prominence.

While the platform is a source of entertainment for most, brands were still establishing footing in the space and trying to figure out how it could be leveraged to convey branded content and messaging. The campaign was designed to bring the best TikTok content from sports brands to light, with goals of establishing what effective use of the platform for brands looked like.

Working with a number of high touch automotive brands, I've been able to develop creative copy that has generated significant traffic while simultaneously maintaining the brand's voice. For this Polestar client, LinkedIn has performed especially well. In working with this account, I've been able to help them grow their LinkedIn following by over 100%.