Over the course of my early career, I've had the privilege of developing marketing and advertising collateral aimed at increasing traffic, views, and conversions. Working across digital in a number of facets, I've been able to acquire valuable experience in social media, SEO, email marketing, and other areas of the digital advertising sphere.
In working on both the client side and agency side, I've been responsible for developing and optimizing web content, aimed at improving organic search engine rankings.
Whether with a sports brand or an automotive client, I've been able to hone the brand voice in developing original social copy. Again, much of this copy has been aimed at driving traffic to the web, turning eyes to SEO content and moving prospects further down the funnel.
While studying at Syracuse University, within the advertising program at Newhouse, I had the privilege of working on a number of integrated campaigns in conjunction with brands across different industries.
In just a few short years within the advertising and marketing world, I've been able to garner a lot of experience across different areas. While I have written copy in the capacity of each of my roles, in-house and within the agency setting, I've also taken on responsibility in other arenas. My willingness to learn has allowed me to wear multiple hats, and as a result, expand my knowledge and skills in adjacent areas such as web optimization, account and client management, and more.